
IRG Assessment
IRG has developed an AI-driven assessment tool based on over 25 years of research and best practices from what drives maximum ability to influence, forecast, and grow within unpredictable environments.
Background
We INCREASINGLY live in a world characterized by an imbalance among key democratic constituencies:
Governments
Corporations
Media
and Non-Government Organizations (NGOs)
Among these four pillars, the public impression of competence and influence, and the respect it engenders, has tilted in favor of corporations.

The New CEO Normal:
81%
of CEOs are expected to be personally visible when discussing public policy with external stakeholders or work their company has done to benefit society.
76%
of CEOs are expected to inform policy on jobs and the economy.
56%
of people believe that capitalism today does more harm than good in the world.
Edelman Trust Barometer
The Influence Relevance and Growth system (IRG) offers insight and a methodology for corporations to manage that complexity and change.
The IRG proposes 10 measurable metrics and actions to support companies in aligning and supporting policymakers, in managing new stakeholders’ expectations and in continuing to generate economic growth while protecting shareholders’ value.
10 Parameters Assess the “Influence”, “Relevance” and fitness to contribute to economic “Growth” of a Company.
Company Governance
assesses the effectiveness of governance and management practices, the qualifications and suitability of board members in supporting the mission, the organizational structure, and the evaluation processes in place, as well as the challenges encountered.
World Citizenship
assesses the company’s actions, presence, leadership in key national and international fora; addressing globally/regionally/ locally innovative themes for societal/industry well-being; becoming a thought-leader and sought after partner/advisor.
Industry Leadership
assess the impact of the company within its own sector(s).
Media Strength
assesses the ability to effectively communicate the 2 or 3 key themes that contribute to societal well-being. This includes addressing industry challenges and opportunities, engaging stakeholders, and promoting a vision of global citizenship in a statesmanlike manner. It also involves being recognized as a competent advisor capable of addressing pressing issues. Notably, this measure excludes commercial and financial communications.
Financial Influence
assesses the financial strength of the enterprise.
Thought Leadership
assesses the company’s ability to contribute to industry / managerial development with cutting edge best practices and opinions, and to make them known to external constituencies. It creates the means/media to share its vision and know-how with stakeholders and especially with policymakers.
Industry Power
assesses the Corporation's ability to influence the terms of debate both domestically and regionally, as well as globally, extending beyond its own sector and adjacent fields.
Social Responsibility / Diversity / Sustainability
assesses the organization's plans and approach in supporting these themes internally (workplace) and externally.
Innovation Excellence
assesses the role of the company as a global innovator within the industry.
Human Capital
assesses the attractiveness of the organization as a workplace / employer and its effort in supporting employees' professional growth, in attracting talents, and responding to emerging new needs.